Trade Dress

Trade Dress is an intellectual property right that relates to a product’s distinctive characteristics of design, appearance and overall look of a product. It is packaging that is distinctive, or becomes distinctive, such that it signifies the source of the product to consumers.

As with trademarks, U.S. trade dress protection can be established through registration with the U.S. Patent and Trademark Office (USPTO). Our lawyers at Chicago IP Law file accurate and effective trade dress applications for our clients ensuring this valuable business aspect is included in their corporate portfolio of assets.